Eat the frog

Your "frog" is the task you most want to avoid, usually the one that matters most. Eat the frog means doing it first, before email, news, or anything easy. Everything after feels lighter, because the day cannot get worse than it already started.

How to eat it

1. 1Name the frog tonight

   Decide tomorrow’s frog this evening. Mornings are for doing, not deciding.

2. 2Give it the first 90 minutes

   No inbox, no feeds, no "quick checks". The frog gets your freshest brain or it gets nothing.

3. 3Define done before you start

   "Work on the report" is not a frog. "Send the draft to Ana" is. Vague frogs escape.

When not to eat the frog

• If a true deadline burns today, fight that fire first. The frog waits one day.
• If you have no frog, do not invent one: a calm morning of small wins beats a forced drama.

If it is your job to eat a frog, it is best to do it first thing in the morning.